There are many ways to promote your business, but one of the most popular ways potential customers like to engage with your brand is through video. Cisco predicts that Globally, Internet video traffic will reach 82% of all consumer Internet traffic by 2022, up from 73% in 2017.
Including videos in your marketing plan can generate 1200% more social media shares than text and image content combined [WordStream]. So, it is a no-brainer when it comes to using video for your business.
What Makes a Great Video?
To make sure your video makes an impact you need to think about the purpose and goals of your video and how success will be measured. Try using the SMART method.
Who is your target audience? It would be more difficult to create a one shoe fits all video, so consider its purpose. 70% of brands who use advanced personalisation achieved a 200% ROI, so carefully consider your audience.
What’s the message you’re trying to convey? Don’t bore your viewers, each platform you place your video on will have an optimal length, we will be covering this in a later blog. But for now, if you’re producing a corporate video, think about the average advert you would watch on TV, in our experience, between 30 and 60 seconds sees the best engagement.
Be sure to set your budget before you begin, some corporate videos can cost thousands of pounds, but they don’t need to be that expensive. At Onhold Studio, we can produce a short corporate video from a little as £299+VAT – See an example here.
Lastly, you need to think about where people will find and engage with your video? Make sure you include its distribution in your marketing plan to get optimal engagement, ask your employees to share and engage across social media, and don’t forget step 1, Goals, make sure you measure the success with SMART objectives, not sure what they are? Check out our blog What is SMART Marketing? to find out more.
Need some inspiration? We hope this has given you some inspiration, and some ideas on how to help increase your retention. But if you need more, fill in our Free Demo form and we’ll send over on hold message examples from your industry and a bespoke audio sample to share with your team.
You rarely get a second chance to make a first impression, we can help you make that first impression count.
About us and this blog
Onhold Studio has been developing custom on hold audio messages for almost two decades! We specialise in audio marketing for both VoIP and conventional telephone systems. Our team can handle every step of the process for you, whether you need music or on hold messaging, call menu options, or out-of-hours audio messages.
Customer feedback is critical to a company’s success, it helps you identify areas of the business that need improvement which in turn can help you with your marketing strategies. They can also help you celebrate…
How does on-hold messaging work? On-hold messaging allows you to play recorded messages to your callers. You can supply your callers with information about the company, special offers, and direct people to your website, etc……
For more than two decades, Onhold Studio has been the leading voice in hundreds of industries throughout the world. Closing the gap between customer and corporate communication by providing professional voice recordings.
Onhold Studio has been developing custom audio messages for almost two decades! With simple pricing, expert scriptwriting, professional voice talent, and editing and post production, all included as standard. We can provide professional audio for telephone systems, eLearning and tutorials, tv and radio commercials, in-store announcements, videos, presentations and so much more. Get in touch today to find out how we can make you sound amazing.
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