Have you ever considered adding on-hold messages to your marketing mix but you’re unsure if of the benefits… then here are 5 reasons why you need it!
Increases customer satisfaction
Enhances customer experience
Increases caller retention
Generates new sales
Elevates your brand
On-hold messages are an essential marketing communication strategy for your business., So, if you don’t have an on hold messaging strategy, and are considering implementing one, here are a few easy steps to get started:
Step 1 – How do on-hold messages fit with your current marketing strategy?
Firstly, don’t just start to write random scripts, sit down and think about what you want to achieve from a business perspective and how you can tailor scripts around your current marketing strategy.
Are you looking to grow a particular part of the business? Or introduce a new product or service? Or do you regularly run special offers or promotions that would interest your callers?
On hold messaging allows you the flexibility to regularly update your messaging to reflect your current marketing strategy and align them to your marketing plan.
Step 2 – Get Approval
If you’re the decision-maker then these facts should convince you that you need an on hold marketing strategy. However, if you’re not, then you will need approval from your manager. The best way to get this is to provide them with a good business case and here are a few stats to get you started:
A whopping 70% of callers are placed on hold.
A staggering 88% of callers placed on hold prefer to hear messages or music as opposed to silence.
You could be losing business as a result of silence – an estimated 60% of callers will hang up if left in silence and 30% won’t call back.
Up to 20% of callers placed on hold made a purchasing decision based on information they heard whilst waiting.
You can save money on resources – 56% of incoming callers received the information they needed via the on hold message. So freeing up your employees to concentrate on their day job.
A good way to quantify these as missed opportunities is to measure your own inbound calls for a short period of time. Then measure how many are placed on hold and then multiply this by the number of days your business is open annually. For example, if you place 10 people on hold in a single day — your company could be missing over 3,500 opportunities annually.
Step 3 – Find a good Supplier
There are many suppliers out there who offer on hold messaging. The trick is to find one who offers a great service at a price that fits your budget. Nothing says they are a great company to work better than feedback from happy clients.
You’ve written your marketing strategy. You’ve found an on hold production partner. You’re now ready to write the scripts for your on hold message. If you have found a good partner, they will help you write this. At Onhold Studio, we can even write this for you.
If you are writing your own script, remember to write the way you talk, be conversational. The message could be cut off at any point, so keep your message short and succinct.
Messages can include:
The Business hours of operation
Specific marketing promotions
Pointing people to your website
Promoting your social media
Need some inspiration?
Fill in our Free Demo form and we’ll send over audio examples from your industry and a bespoke audio sample to share with your team.
You rarely get a second chance to make a first impression, we can help you make that first impression count.
About us and this blog
Onhold Studio has been developing custom on hold audio messages for almost two decades! We specialise in audio marketing for both VoIP and conventional telephone systems. Our team can handle every step of the process for you, whether you need music or on hold messaging, call menu options, or out-of-hours audio messages.
As the sun shines brighter and temperatures rise, summer brings with it a unique opportunity for businesses to connect with their target audience through seasonal branding. The summer season presents a vibrant and energetic atmosphere…
Are you looking for a unique way to make your business stand out? Sonic branding is an increasingly popular strategy for businesses to generate customer engagement and create a memorable identity. Sonic branding incorporates custom…
Onhold Studio has been developing custom audio messages for almost two decades! With simple pricing, expert scriptwriting, professional voice talent, and editing and post production, all included as standard. We can provide professional audio for telephone systems, eLearning and tutorials, tv and radio commercials, in-store announcements, videos, presentations and so much more. Get in touch today to find out how we can make your business sound amazing.
Amazing work as always. Extremely professional and excellent quality recordings.
We've used this companies services a few times now and can say they have exceeded our expectations on every occasion the attention to detail is absolutely first class.
It's been a please working with OnHold, a really top-notch service and very professional and efficient. For anyone needing similar services, they would be my first recommendation!
We've worked with Onhold Studio for 2 years, having chosen a contract to produce audio messages for 2 businesses.
Firstly, they were negotiable to adjust the plan to our needs and have been kind to give a good will gesture for something that was out of the contract.
Overall, there is a great choice of voices along with background audio and the team have always produced the on hold messages very quickly. They have been accommodating with our changes at amendment rounds and produced what we were expecting.
Excellent from start to finish.
Brilliant service, very happy with the customer service. They really understand your requirements and try their best to help you as much as possible! Special thanks to Alex for all your help.
Halli at One Dental
first class service from start to finish.
Good at what they do. Happy to help and guide you as needed. Have used a few times now, would certainly recommend.