With the rise of social and email communication and you could be forgiven for thinking a missed call isn’t that big of a deal, but you would be wrong.
The actual impact of a missed call on your business is a missed opportunity. Research shows up to 80% of business communication still takes place over the phone and billions of pounds are being wasted annually on poor customer service.
The phone is still the number one method of communication for customers, so the last thing you want to do is regularly miss calls or lose callers because of an ineffective answering solution.
However, there are several reasons you may be missing calls:
Staff are overstretched
Prioritising other methods of communications
Staff away from their desks
Relying on customers leaving a voicemail
Incoming calls after hours
The odd missed call may not seem too much of a big deal on a day-to-day basis, however, if you think about the 85% of people who call and don’t get an answer won’t call back, so you can see that over time, you’re losing quite a lot of revenue. Not only that, but unanswered calls also reflect badly on your customer service levels, combine that with the fact that around 70% of people who perceive a company’s customer service to be poor will stop dealing with them and an alarming 60% would move across to a direct competitor.
An on-hold marketing strategy would see your customer service levels improve, your sales boosted. And your call abandon rates decreased.
What is on-hold marketing?
If you get it right, a good on-hold marketing strategy can:
Increase customer satisfaction
Enhance customer experience
Increase caller retention
Generate new sales
Elevate your brand
You can do this by including important company news and updates to your callers. Integrate your marketing messages with your broader marketing mix. Things you can include are:
Your company’s good news
Promotions and offers
Point people to you FAQ
Your hours of operation
Pointing people to your website
Promoting your social media
Need some inspiration?
Fill in our Free Demo form and we’ll send over audio examples from your industry and a bespoke audio sample to share with your team.
You rarely get a second chance to make a first impression, we can help you make that first impression count.
About us and this blog
Onhold Studio has been developing custom on hold audio messages for almost two decades! We specialise in audio marketing for both VoIP and conventional telephone systems. Our team can handle every step of the process for you, whether you need music or on hold messaging, call menu options, or out-of-hours audio messages.
Onhold Studio has been developing custom on hold audio messages for almost two decades! Whether you require music or on hold messaging, call menu options, out of hours messages, or an entire suite of audio messages, our team can help you with every step of the process. Get in touch today to find out how we can make you look and sound amazing.
It's been a please working with OnHold, a really top-notch service and very professional and efficient. For anyone needing similar services, they would be my first recommendation!
Brilliant service, very happy with the customer service. They really understand your requirements and try their best to help you as much as possible! Special thanks to Alex for all your help.
Halli at One Dental
first class service from start to finish.
Good at what they do. Happy to help and guide you as needed. Have used a few times now, would certainly recommend.
Great company to deal with! Made everything so straight forward and the results are fantastic! Really happy with our hold music. Great price and great product. Would definitely use them again! Thanks guys!
Very professional business. The quality of the work they delivered is very good and the turn around time is very quick as well. Would recommend them.
Great and efficient service from Onhold, highly recommend for their excellent voice call services.
great people to work with, friendly ,professional ,and a great price as well