Case Study
San Carlo Group
About San Carlo Group
Harnbury Holdings oversees the prestigious San Carlo Group, a collection of award-winning Italian restaurants known for their exquisite dining experiences. They operate locations across the UK and restaurants can also be found internationally, with several across the Middle East and Bangkok, and locations in Dubai and Miami opening soon.
Their brands, including San Carlo, Fumo, Cicchetti, Bottega, Fiorentina, Flying Pizza, Pizza Madre and Gran Café, are celebrated for their authentic Italian cuisine, emphasising locally sourced produce and seasonal ingredients.
Key Objectives
Harnbury Holdings approached us to rejuvenate the on hold and out of hours audio messaging for their restaurants. Their previous provider’s messaging had become stale, and they sought a fresh approach that would reflect the quality and ethos of their brands. The new messages needed to focus on their use of local produce, multi-award-winning reputation and streamline information related to reservations and operational details.
Our Solution
In response to the brief, we collaborated closely with the Harnbury Holdings team to craft tailored telephone scripts for each restaurant. The messaging showcased their commitment to using locally sourced, seasonal ingredients while highlighting the distinctive characteristics of each establishment. For instance, Cicchetti Manchester, located within House of Fraser, featured a bespoke script that informed callers about their online booking system and opening hours, ensuring a seamless experience even outside operational times. Each restaurant’s messaging was personalised to fit its location, clientele and brand identity.
Results
The result was a set of bespoke audio messages that refreshed the caller experience across all San Carlo Group restaurants. By accentuating their local sourcing and multi-award-winning status, the new messaging enhanced customer engagement and provided clear, relevant information about each location. The updated scripts not only revitalised their telephone system but also reinforced the group's reputation for quality and authenticity.
Elevate Your Customer Experience
Ready to elevate your customer experience? From captivating on hold messages to dynamic audio for videos, podcasts and more, we create sound that engages, informs and enhances your brand. Contact us today to make every moment with your audience count.
