Businesses spend countless hours fine-tuning their marketing methods to represent their brand properly and consistently throughout social media, email, leaflets, and many other platforms.
However, the phone line is often neglected. It’s easy to overlook the value of this medium, but with it being one of the only direct and live methods of communication with the customer, it is incredibly valuable to pay attention to it. There aren’t many ways to actively get your clients’ attention as well as the phone line.
To really emphasise the importance of a properly curated group of phone messages, we have to look through the customer journey, starting with the welcome message or menu. If you want your brand perception to really stick, then it’s important to insert it into your welcome message. Very simply, you can create a rapport with the customer upon first impression, rather than having the call just ring through, almost like a front of house, by responding to the call and explaining what is happening: “Thank you for calling Good Business, we’re connecting you to a member of our team.”
Very straightforward, but effective. You have established yourself and communicated with the customer about the next stage. This is much better than just hearing ringing, as you now know you’re connected. You can also include menus with extensions to direct the client, but this is just as effective a message as the screening message before connecting an incoming call.
Once your rep has spoken to the caller, the second active instance for reinforcing your brand identity lies within on hold messages, quite possibly the best chance to do this as callers can at times be on hold for multiple minutes. And while it is beneficial and good practise to market sales and such in these messages, there’s always room for a little information about your business, its values, accolades, and what you’re working towards achieving.
About us and this blog
Onhold Studio has been developing custom on hold audio messages for almost two decades! We specialise in audio marketing for both VoIP and conventional telephone systems. Our team can handle every step of the process for you, whether you need music or on hold messaging, call menu options, or out-of-hours audio messages.
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Onhold Studio has been developing custom audio messages for almost two decades! With simple pricing, expert scriptwriting, professional voice talent, and editing and post production, all included as standard. We can provide professional audio for telephone systems, eLearning and tutorials, tv and radio commercials, in-store announcements, videos, presentations and so much more. Get in touch today to find out how we can make your business sound amazing.
Amazing work as always. Extremely professional and excellent quality recordings.
We've used this companies services a few times now and can say they have exceeded our expectations on every occasion the attention to detail is absolutely first class.
It's been a please working with OnHold, a really top-notch service and very professional and efficient. For anyone needing similar services, they would be my first recommendation!
We've worked with Onhold Studio for 2 years, having chosen a contract to produce audio messages for 2 businesses.
Firstly, they were negotiable to adjust the plan to our needs and have been kind to give a good will gesture for something that was out of the contract.
Overall, there is a great choice of voices along with background audio and the team have always produced the on hold messages very quickly. They have been accommodating with our changes at amendment rounds and produced what we were expecting.
Excellent from start to finish.
Brilliant service, very happy with the customer service. They really understand your requirements and try their best to help you as much as possible! Special thanks to Alex for all your help.
Halli at One Dental
first class service from start to finish.
Good at what they do. Happy to help and guide you as needed. Have used a few times now, would certainly recommend.