simple answer is no - search engine submission isn’t
necessary. The majority of search engines nowadays (most notably Google) crawl
and index pages by following links. Using that logic, a single inbound link
from any already-indexed page will identify your page to the engine.
Subsequently, if that page links to other pages within your site, they will
also be indexed… and so on.
reason, inbound linking is very important. In fact, acquiring back-links may be
the most importance of SEO. In theory, though, a website owner shouldn’t have
to ’scout’ or ‘hunt’ for links. If the presented content is of interest,
useful, and/or important, there is a natural tendency among web users to link
to information. This is the basis for the Google PageRank algorithm.
due respect, submitting your site to the search engines can’t hurt. Plus, it
only entails about 5 minutes of added work assuming you only submit to the big
guys. And once is enough… you don’t need to submit your site more than once. It
doesn’t help or get your site crawled any quicker or more often.
be noted that submitting your site to Google, Yahoo, MSN, and many others
doesn’t cost a fee. Many SEO companies assert that you need to pay to be
indexed. This isn’t the case and we would stay away from these companies. They
are money hungry and aren’t looking out for your best interest.
ever consider going on a holiday across Europe without bringing a map? It is
hard enough to find your way in some places with a map. How hard would it be if
you tried this adventure without one? Yet, this is exactly what people do every
single day in the online world. They tried to build their own businesses online
without having a roadmap to success. Then, after months or years of just
wandering around online, they give up in frustration and quit. They walk away
saying that the Internet doesn't work for them. The reason it didn't work is
that they didn't pick up a map and follow it!
have to end up lost in the online shuffle. Below will give you six steps to
help you map out your course and get you started in the right direction. It
isn't everything that you need to know by any stretch of the imagination, but
it will give you a basic foundation to build upon.
it your beginner's map to Internet marketing profits.
1. Choose a targeted market
biggest mistake most people make when starting a business is that they choose a
product and then try to find people who want to buy it. If that is the
direction you are starting from on your journey, then you are going the
opposite direction from your destination. Wise businesses operate from a
different concept. They pick a market first, and then they pick a product those
people are searching for. In other words, instead of trying to find leads to
sell their product to, they find targeted leads and then ask them what they are
wanting to buy.
Don't even consider starting a business until you know exactly where you are going to get your leads from. Think targeted customers first. Then, you can come up with a product for those individuals. Would you rather have 1,000 hits a day at your site of a general audience or 10 hits a day of people who are desperate and willing to pay any price to buy your products? If you are smart, you will choose the people who are ready to buy!
2. Create a USP
Unique Selling Position for your product or service. Too many companies are
just trying to be me-too companies online. You cannot be just like the next guy
and expect to make a profit in a global economy. Just going to the next guy's
web site to order is too easy for your customers.
to create a Uniqueness for your product or offer. What can you offer that no
one else can? Can you offer better guarantees, better customer service, more
technical support, faster shipping, or lower prices? Think of something that
will set you apart from all of your online competitors and tell in complete
detail what it is.
3. Pick a Domain Name and Hosting Service
step is to pick a domain name that describes your company, USP and offer. Try
to keep them as short and descriptive about your business as possible. Avoid
using dashes or misspellings of your product. Both of these things will cause
people to leave out part of your domain if they type it in. Someone else will
be getting free traffic that you worked hard to obtain.
4. Develop a Customer Friendly Site
step in the process is to develop your web site and put it up for the world to
see. When designing your site, keep the customer in mind, always. Provide order
forms for online credit card orders. Make all of the links easy to understand.
Try to keep your site simple. Think like a customer, not the business owner.
customers are not nearly as interested in your business as you are. Make sure
to put the benefits of your site and your USP right on top of the site. More
than half of the web surfers never drop down past the first screen full of
information. So, you have to give them the information they need as quickly as
possible. The rules for any type of business are Benefits, Benefits, and more
5. Offer a Freebie
the major keys to developing traffic and sales at your site is to always offer
some type of freebie as a drawing factor. For example, I offer dozens of free
reports, weather reports, news, and more. My greatest drawing factor throughout
the past 8 months though has been the two free e-books which we offer on our
site to people who subscribe to this newsletter.
to come up with a freebie no matter what type of business you are in. Create a
free report and give it away. Add in a message board or some other type of CGI
program on your site. Give a free demo of your software. Create something that
you can give away for free on your site to draw in the visitors.
6. Start Your Own Opt-In List
every full-time Internet marketer we know has developed their own Opt-in email
list of some type. For most of them, it is a weekly newsletter they send out by
email. For others, it may be a Tip of the Day. Other people might just have a
list that they send out important updates to.
what you choose to do, odds will be on your side if you concentrate on building
a list of loyal email subscribers. Very rarely do customers purchase from you
the first time they visit your site. Most of them will get on your list, hang
out for a few weeks or months, and then they buy from you. They have to get to
know you before they are willing to spend their money with you.
wouldn't consider going on a trip without a map. So don't try to go it alone
online without a map.
About us and this blog
We offer a wide range of services for businesses of all sizes. From audio for telephone systems, stunning videos and even website creation!
Whatever your marketing needs, Onhold Studio™ has a solution. We're the UKs friendliest agency, or so they say! Get in touch today to find out how we can make you look and sound amazing. See the useful links below!