Different websites are designed to serve different purposes. Whether it’s a large e-commerce site featuring thousands of products or a small brochure style site with a precise introduction, we always talk to our clients to ensure we can create something to suit their needs. We know it’s vital that we understand your business, your brand, your goals and most importantly your vision.
Within a few seconds of viewing your website, most visitors will have already made their judgement, and this will often be enough to lose a potential customer. You need a website that makes people stay. A website that’s inventive, attractive and informative. By not having a website you’ve already fallen behind your competitors, by having a striking and memorable website you’re already ahead.
People are now visiting the internet from everywhere. 80% of internet users now own a smartphone, and this is why it’s important that your website works on every device. We build websites that work just as well and look just as good on desktop computers and smartphones to games consoles. With audiences closing in from everywhere, it’s vital that your website appeals to every single one of them.
Giving a website visitor the best possible experience has been the driving force behind the constant changing algorithms at Google. Whilst the vast majority of websites will be reasonably accessible on mobile devices, if the screen needs to be pinched to read the content, or requires lots of unnecessary sideways scrolling, it’s highly likely the site isn’t optimised for all types of users.
Every visitor benefits with an optimised experience because the site adjusts itself to whatever dimensions are presented by the user’s browser. In turn, Google recognises this accessibility of the site to all visitors and will promote your site over a non-responsive competitor site in organic search results.
For most projects, we’d recommend a responsive design approach as this is always going to be the best option in terms of future-proofing and best possible user experience. Our website designers and developers will consult and build your responsive site, delivering a highly visible destination for all types of visitor, from a desktop, laptop and mobile.
News and magazine websites need little explanation. The primary purpose of a news website is to keep its readers up to date on current affairs. The same can be true of an online magazine website, to some extent, although there is much more of a focus on entertainment. For this type of website, we implement WordPress to ensure both flexibility of design and ease of updating and adding new content to the website.
Good news and magazine website designs that accommodate a lot of content is a tricky balancing act to pull off. Get it wrong and you risk overwhelming your visitors, who’ll then leave without retaining any part of what they just read. Get it right and you’ll have gained a new audience member or maybe a few more. That’s why our team can guide you through the whole process to ensure you’re not going to alienate your readers.
A brochure website is the simplest type of website in terms of functionality. Brochure websites typically only have a few pages, and will be used by small businesses that need a simple online presence. For example, a small plumbing company would only need a brochure website with a homepage displaying contact information, an ‘about us’ page and perhaps a couple of photos of their work. Their website is like an online business card for potential customers.
Brochure websites are a standard request made by small businesses that have a limited budget AND who rarely make changes to their website content. They have a long shelf-life so to speak. This is where many businesses make a mistake. Just placing information about your business online does not guarantee success. It needs an aim, a mission. It needs to attract and retain those website visitors.
Designed and developed around industry standard e-commerce platforms including the likes of WooCommerce for WordPress, our e-commerce websites will provide you with a complete, feature-rich, e-commerce website solution.
Our sites make it easy for you to run your online store, with full management of your products, product categories, featured products and the ability to run as many offers as you need. If required, we can also integrate the site with your accounting systems and product stock levels.
The easy to use order management systems will save you time and help keep your customers informed. View every order and update your clients on progress with only a few clicks – and keep your clients in the loop with processing notes and delivery tracking numbers via the management console. We can also integrate with the likes of MailChimp too, enabling a complete notification system for your customers from cart to delivery.