What was the task?
The Haven came to us with an entirely blank canvas. They had all the industry knowledge and plenty of information on their hundreds of products but they needed help with creating their brand and required a large website on which they can sell their huge range.
How did we help?
We began by creating The Haven’s brand. They were keen on using neutral and pastel colours and wanted a logo with a traditional feel. They also wanted to make sure their logo gave them a homely, trustworthy and approachable impression and it was important to them that it was clear they have an online store.
The Haven were very clear on the type of visual style and imagery they wanted on the website. They needed a style that matches the types of furniture and gift ranges they offer. The Haven liked the idea of using weathered and worn wooden effects with serif fonts. This gave the website a sort of rural, rustic and almost quirky feel.
Due to them receiving our managed service, The Haven experience constant help and support from us. New ranges are regularly added to the website and we then use their social media channels to promote them. We have also designed promotional materials for The Haven, including business cards and signs for their shop.