Research has shown that 85% of callers prefer on hold messages to any other option.
Messages on hold are a powerful marketing option that can reduce caller hang-ups, present a professional image of your company, generate new enquiries, introduce existing customers to products and services that they may not have been aware of and provide details about your company website, business location and opening times.

Our high quality message on hold solutions can help you to maximise the potential that exists when you place callers on hold. Think of messages on hold as an extremely cost-effective way of increasing sales: 94% of marketing budgets are spent on costly advertising campaigns designed to drive callers to businesses, yet just 6% is spent on maintaining that image when the calls come in.

Add warmth and personality

70% of callers who are placed on hold to silence are left cold by the experience and will hang up, with 34% who will not call back. Having a message on your on hold facility enables you to improve the overall caller experience, where important information, friendly voices and suitable music combine to give your callers a “face” to your company name.

Here is a hypothetical situation:

You have advertised nationally about one of your products or services. As a result your call volume increases and you have to place more callers on hold whilst your team works through the calls.

Example 1: you have no form of on hold

70% of those callers, faced with silence or a beeping tone, either get bored or assume they’ve been cut off and hang up. 34% do not call back and instead contact another company that offers a similar service.

Example 2: you have music on hold

The volume of callers who hang up decreases slightly, but they are not being offered any useful information.

Example 3: you have messages on hold

The volume of callers who hang up decreases further as the information they hear makes them lose track of time. Your advertising campaign is reinforced further and increases sales potentially by 20% and as callers are made aware of further products, services and offers. Your website receives more traffic, increasing sales further.

As the above example shows, you can use your on hold time to further reinforce current campaigns and introduce new offers, whilst letting your callers know that you truly value their call. For further details on this excellent opportunity, call us on 0845 121 4479 or send a request.